Meet Toyosi Etim-Effiong , a media entrepreneur with a passion for showcasing authentic African stories to the world. With over 9 years of experience in the media industry in Nigeria and the United States, Toyosi has become a prominent figure in the field. She has served as the Global Director of Content for the Most Influential People of African Descent (MIPAD) and as the Publishing Editor (COO) of Folio.NG, powered by CNN.
As the founder and CEO of ‘That Good Media’, a boutique media company, Toyosi specializes in creative solutions, talent management, public relations services, and content creation and distribution. Her dedication to promoting the Nigerian creative sector, particularly the media and movie industries, is evident through initiatives like the Independent Producers’ Workshop.
One of Toyosi’s primary goals is to bridge the gap between Nollywood and the global film and TV industry. Through her company, That Good Media, she actively seeks partnership opportunities for Nollywood on a global scale. She believes that strategic collaborations and partnerships can unlock the full potential of the African film and TV landscape. Toyosi has also been instrumental in facilitating Nollywood’s participation and representation at events such as the Essence Festival of Culture in New Orleans.
Recognized as one of Nigeria’s most inspiring and influential women by the Leading Ladies Africa organization in 2022, Toyosi Etim-Effiong is an expert in the African movie industry. Her multifaceted experience, visionary mindset, and commitment to bridging gaps and creating opportunities have positioned her as a leading advocate for the growth and global recognition of Nollywood.