A significant cinematic celebration is about to unfold. The Africa International Film Festival (AFRIFF) is gearing up for its 12th edition, scheduled to run from November 5 to November 11, 2023.
With a theme entitled “Indigenous to Global 2.0,” the festival promises to be a platform dedicated to the promotion and projection of indigenous content to a global audience. The significance of this theme transcends the mere convergence of cultures; it underlines the essence of cinema as a powerful medium to convey the nuances of the human experience, regardless of borders.
Perhaps what makes this edition of AFRIFF particularly intriguing is the sheer volume of high-quality films in its lineup. With 1,000 films ready to be exhibited during the festival, AFRIFF is set to showcase an eclectic range of stories, each with its unique resonance and cultural richness. The richness of storytelling in Nollywood, which often thrives on the convergence of diverse narratives, is about to take center stage.
Chioma Ude, the visionary founder of AFRIFF, recently shared her enthusiasm during a media briefing in Lagos. She emphasized the importance of learning and growth within the creative industry, citing that this edition of the festival is designed to expose filmmakers and artists to a wide array of learning opportunities. These educational endeavors span filmmaking techniques, makeup artistry, costume design, and more.
Governor Babajide Sanwo-Olu of Lagos State affirmed the state’s commitment to supporting and collaborating with AFRIFF. As the festival’s home, Lagos State is keen to participate actively in making the 12th edition of AFRIFF the most remarkable one yet. Governor Sanwo-Olu emphasized the festival’s potential to contribute to the economic agenda of the state. In an era where storytelling transcends boundaries, the creative industry is hailed as a potential remedy to societal challenges. It is seen as a transformative force capable of enhancing Nigeria’s global influence.
Even the esteemed Consul General at the United States Consulate in Lagos, Will Stevens, expressed his excitement for the upcoming festival. He noted the transformative power of film in shaping the perception of nations. The Consul General’s words reflect a global acknowledgment of the importance of the film industry in projecting Nigeria’s rich cultural tapestry and potential. The partnership between the United States and AFRIFF, spanning nine years, attests to the festival’s global relevance.
As we stand on the precipice of AFRIFF 2023, the anticipation is palpable. This festival, which has endured and thrived through trying times, is a testament to the resilience and creativity of Nollywood. The 12th edition is poised to be the most profound and impactful one yet.
With its focus on indigenous content, the festival speaks not only to the creative arts but also to the economic agenda of Lagos State. The festival harnesses the power of collaboration, unity, and the potential for the creative industry to surmount boundaries and limitations.
AFRIFF 2023 is coming, and it brings not just films, but a celebration of culture, creativity, and the enduring spirit of Nollywood. So come November 5th – 11th, 2023, all roads lead to AFRIFF 2023. Mark your calendars and be prepared to be enthralled by the magic of storytelling through the lens of indigenous and global cinema. It’s an event you won’t want to miss, as Nollywood continues to make its mark on the global stage.