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SHOWMAX 2.0: KICKSTARTING AFRICA’S STREAMING REVOLUTION WITH FOOTBALL, ORIGINALS AND GLOBAL FLAIR

In the fast-evolving world of streaming services, Showmax is stepping into the spotlight with its revamped 2.0 version, setting the stage for what could be a groundbreaking revolution in African entertainment.

Now, here’s the news:

MultiChoice teamed up with US media giant Comcast and UK’s Sky to make a streaming service that could rival Netflix in Africa as a “Netflix killer”. Now, with Showmax 2.0 getting ready to launch in February, it seems that Showmax 2.0 is the manifestation of that ambitious vision. This could mean a huge change in how people in Africa watch shows and movies online.

How?

Affordability Meets Premium Content:

One of the most striking aspects of Showmax 2.0 is its commitment to affordability without compromising on premium content. It’s like getting the best of both worlds! With the introduction of a standalone Premier League plan for mobile users, you can watch all the exciting Premier League games on your phone for just $3.69 (₦3,360) a month! Considering the immense popularity of the Premier League across the continent, this move opens up a world of possibilities for football fans. It’s like having the matches right at your fingertips without spending too much money. It’s a win-win for your wallet and your love for football!

Local Content Dominance:

Showmax isn’t just relying on international hits; it’s betting big on local content. With Multichoice already holding a substantial library of African originals, including the iconic Big Brother Africa franchise, they’re planning to spend $1 billion to make and get even more African films and shows. Showmax is set to become a hub for diverse and culturally rich storytelling. This means Showmax will be a go-to place for all kinds of interesting stories from Africa, with 21 new originals coming out in February alone!

Tech Upgrade and International Flair:

Underneath the hood, Showmax 2.0 is powered by the technology behind NBCU’s streaming service, Peacock. The $13 million licensing deal for seven years signifies a commitment to delivering a seamless and cutting-edge streaming experience. Additionally, leveraging the partnership with Comcast opens the doors for top-tier international content, adding the latest Mission Impossible or Spiderman movies to the streaming menu.

The Road Ahead:

While Showmax claims to understand Africa like no other, the competition in the streaming arena is intensifying. The move to capture 40% of Africa’s streaming market, as evidenced by the 1.8 million subscribers reported late last year, is a significant stride. However, the real litmus test lies in achieving the ambitious goal of 50 million subscribers and $1 billion in revenue in the next five years.

As Showmax 2.0 unfolds its offerings in a staggered manner across African markets, the question becomes whether it can truly redefine the streaming landscape on the continent. The affordability factor, the focus on local content, the tech prowess, and the international alliances position Showmax as a formidable player. Yet, only time will reveal if it can maintain its edge and emerge as the go-to streaming platform, not just in Africa but on the global stage. The stage is set, the curtain is rising – let the streaming revolution begin.

By Shalom O. Obisesan

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