Opinion

Viewmax: Revolutionizing Nollywood with Community Cinemas and Empowering Entrepreneurs

Nigerian film industry popularly known as Nollywood is now the second-largest film industry in the world in terms of output. It is a revolution that has taken place over the past few decades, with the industry growing from humble beginnings in the 1990s to a multi-billion dollar industry today.

Nollywood has been able to capture the imagination of millions of people in Africa and beyond, with its unique blend of drama, comedy, and music. It has also given a platform to local talent, creating a new generation of stars and providing opportunities for aspiring filmmakers. With Viewmax integrating into Nollywood industry, Viewmax aims to rebrand the view of Nollywood and aims to empower filmmakers and entrepreneurs.


Benefits of Viewmax Integrating into Nollywood Industry


Viewmax is a groundbreaking concept that aims to revolutionize the Nigerian film industry, also known as Nollywood. It introduces community cinemas as a means to bring the magic of the big screen directly to local communities, schools, and estates, addressing the challenge of limited access to cinemas.

Viewmax plans to establish over 5,000 cinemas across Nigeria by 2025, catering to both rural and urban areas.


The Viewmax experience offers a warm and comfortable cinema hall environment, creating an immersive experience that transports the audience into the heart of the story.

It aims to reignite the love for cinema within Nigerian communities and strengthen community bonds through shared cinematic experiences.
It also provides opportunities for aspiring entrepreneurs.

Through obtaining a Viewmax license, individuals can exhibit premium content in their community cinemas, using state-of-the-art equipment provided by Viewmax. This venture fosters economic growth and community engagement, empowering entrepreneurs to set up and run their cinemas affordably.


Film enthusiasts and entrepreneurs who are interested in bringing community cinemas to their areas are encouraged to apply for a Viewmax license. Similarly, film distributors seeking new avenues for distribution can partner with Viewmax to expand their reach.

Together, Viewmax and its supporters strive to unlock the full potential of Nollywood, amplify its reach, and celebrate the rich storytelling heritage of Nigeria.


Culled From Business Day

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